According to the source, a new USPTO trademark application for a MrBeast-branded cryptocurrency exchange and digital payments service has been filed; a trademark filing only signals intent to use a mark and does not confer regulatory approval or indicate a live product. Source: United States Patent and Trademark Office (USPTO) Trademark Basics. Operating a crypto exchange or payments service in the U.S. requires FinCEN money services business (MSB) registration and state money-transmitter licensing, with New York’s BitLicense applying to virtual currency business activity. Sources: FinCEN Guidance FIN-2019-G001; New York Department of Financial Services (NYDFS) 23 NYCRR Part 200. Trademark applications typically take months to progress, and intent-to-use applications require later evidence of use in commerce, so traders should watch for follow-on regulatory filings and licensing updates as the actionable catalysts rather than the trademark alone. Sources: USPTO Trademark Processing Timeline; USPTO Intent-to-Use Guidance. Celebrity crypto promotions have triggered SEC enforcement when securities are involved, underscoring legal and reputational risks that can affect launch timing, partnerships, and potential token listings. Sources: U.S. Securities and Exchange Commission (SEC) Spotlight on Celebrity Endorsements; SEC Press Release on 2022 celebrity crypto promotion settlement.